Social Media Lead

2 weeks ago

Central Business District, Singapore You Technologies Group Full time

**What is it about in one line?**

Join us as a Social Media Executive to steer the growth of YouTrip’s social media channels and execute social-driven content and campaigns to acquire and engage users.

**Sounds interesting? Here’s more about us**

Our culture is entrepreneurial, open & inclusive, and teamwork-oriented. We are looking for talents with the aspiration to thrive in a rapidly growing business in the exciting FinTech space.

As the **Social Media Lead** **with YouTrip, you will be managing YouTrip Singapore’s key social media channels and execute content strategies and campaigns to drive platform engagement and growth. This is a full-time position.

**You will**
- Be responsible for driving organic performance such as platform growth and engagement across key social media channels
- Manage scheduling and publishing of social content
- Create and execute social content alongside an in-house creative
- Provide reporting and analysis of platform performance
- Monitor and optimize content strategies through data-driven insights
- Support social amplification for marketing campaigns
- Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users

**You are**
- **A social native** - You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You possess a minimum of 1 years of relevant industry experience or are a fresh graduate with relevant internship experience
- **A content creation expert****:

- You have experience in content creation for social media using editing tools such as Canva, Photoshop, or Video-Editing tools. Having experience in managing creatives to drive efficient output and quality content is a plus.
- **A fearless self-starter** - You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
- **Data-driven -** You have a detailed understanding of social analytics and ability to synthesize data into actionable insights.

**What can you expect from us?**
- A free hand to innovate and continuously develop new ideas & concepts
- Direct report to the Senior Marketing Manager in Singapore and be part of the dynamic marketing team
- Access to a deep bench of technical and business experts to work together
- Multicultural and vibrant work environment in the CBD
- Working with an entrepreneurial team of people in Singapore, Hong Kong and Thailand

**To apply

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