Marketing & Community Development Manager

3 days ago


Singapore Reeracoen Singapore Pte Ltd Full time

Our client, a local NGO is looking for a Marketing & Community Development Manager to join their team. The incumbent will be responsible for shaping and expanding our online community. Reporting directly to the Head of the Online Research Panel.
【 What you will be doing 】
- Develop and implement strategic marketing plans to drive panel recruitment, growth, and engagement
- Identify target audience segments and tailor marketing campaigns to effectively reach and attract new panellists
- Analyze marketing campaign performance, track key metrics, and make data-driven recommendations for optimization
- Collaborate with the Research and Insights teams to identify research needs and objectives and develop recruitment strategies aligned with requirements
- Develop and maintain relationships with external partners, influencers, and organizations to expand reach and tap into new audiences
- Implement engagement initiatives to foster a sense of community among panellists, including events, surveys, and other interactive activities
- Monitor community health, including panellist retention rates, activity levels, and feedback, and propose strategies to enhance engagement and satisfaction
- Stay informed about industry trends, best practices, and emerging platforms/tools to continuously improve community development and marketing efforts
- Provide regular reports to the Head of the Online Research Panel and senior management on community growth, engagement metrics, and marketing campaign effectiveness
- Collaborate with the Head of the Online Research Panel and other stakeholders to develop and execute overall community development and marketing strategies
- ** Requirement**:

- 【 What they are looking for 】
- Bachelor's degree preferably in marketing, communications or a related field
- Proven track record (at least 5 years) in developing and managing a membership programme or online panel community
- Knowledge of SEO, SEM and online analytics tools is beneficial.
- Basic knowledge of WordPress, HTML, CSS coding and graphic design skills can be useful for editing web content, optimizing landing pages or collaborating with web developers.
- Strong analytical skills to track and measure marketing campaign performance using metrics and data analytics tools.
- Familiarity with community management platforms and tools that facilitate engagement, communication, and collaboration within an online community is a plus.
- Experience in the market research industry will be an advantage
- Strong leadership and people management skills with the ability to motivate and inspire a team
- ** Working Hour**: 9:00 ~ 18:00
- ** Benefit**:

- 【 What they are offering 】
- Annual Leave: 18 Days
- Medical Leave
- Comprehensive Medical Coverage



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