Marketing Communications Manager
2 days ago
At REACH COMMUNITY SERVICES LTD, we are seeking a dynamic and creative Senior Executive to play a key role in supporting our team with the strategy and execution of all communications, fundraising, and volunteer-related marketing initiatives.
You will manage both online and offline marketing efforts, including social media accounts, the corporate website, and creating engaging content for all communication materials.
Your goal will be to enhance REACH's brand visibility, implement effective branding and public relations strategies, and engage with different target groups to optimize community engagement and support our service units in meeting their delivery targets for core service events and programs.
Key Responsibilities:
Marketing:
- Develop and execute an integrated marketing plan: Promote the work done in all our services through a cohesive and comprehensive marketing strategies.
- Strategize and execute communications and marketing for fundraising and volunteering initiatives: Create promotional videos, direct mailers, EDMs, and social media content.
- Liaise with partners and stakeholders to ensure successful campaigns.
- Collaborate on social media content and channel management: Work with the DM team to produce engaging static and video content for platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Monitor and analyze social media metrics: Track performance of campaigns and strategies to measure the success and identify areas for improvement.
Communications:
- Create synergy in communications messaging across all services: Ensure consistency in messaging and coordinate with communications representatives to maintain a unified message.
- Oversee the Annual Report process: Manage the entire process from conceptualization and design to creation and delivery, including coordinating content and statistics, and handling copywriting and editing.
- Create and manage communications materials and assets: Create and manage a variety of communication materials, including promotional videos, direct mailers, EDMs, publications, newsletters, press releases, and more.
Maintain corporate brand consistency:
- Ensure all external and internal communications align with the corporate communication policy, brand guide, and brand values.
- Handle press/media inquiries and support crisis communications efforts: Respond to inquiries from stakeholders, such as government agencies and corporate partners, and manage brand reputation during crises.
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