Marketing & Communications Executive

5 days ago

Singapore TRANS SWIFT LINE PTE. LTD. Full time

**Marketing Analyst / Communications**

**- Strategic Marketing & Brand Development**:

- Shape the future of two iconic airline brands in Singapore. _

Garuda Indonesia (GA) and Citilink Indonesia (QG) are looking for a **Marketing Analyst / Communications Specialist**with a strategic mindset and creative edge.

This role is ideal for a marketing professional who thrives on planning, coordination, and data-driven decision-making—while still bringing campaigns to life through compelling content and strong brand presence.

**What You’ll Do**:

- **Strategic Planning**:Develop and execute annual and quarterly marketing plans aligned with brand goals and regional market dynamics.
- **Campaign Management**:Oversee end-to-end marketing campaigns—from ideation and planning to execution and performance analysis.
- **Cross-Functional Coordination**:Collaborate with sales, operations, and external partners (banks, tourism boards, airport authorities) to deliver integrated marketing initiatives.
- **Performance Analysis**:Track KPIs, analyze campaign results, and deliver actionable insights to improve future marketing efforts.
- **Content Oversight**:creation of visuals, social media content, and promotional materials to ensure strategic alignment and brand consistency.
- **Digital & Event Strategy**:Maintain and update web content with a focus on user engagement, and coordinate key local events to drive brand visibility and customer engagement.
- **Calendar & Budget Management**:Maintain a marketing calendar for Singapore, track budgets, and ensure timely execution of activities.

**What You Bring**:

- A degree in Marketing, Communications, or related field
- Strong experience in marketing planning, campaign execution, and performance reporting
- Solid understanding of brand strategy and audience segmentation
- Skilled in project coordination, stakeholder management, and multitasking
- Proficiency in digital tools (e.g., Adobe Creative Suite, social media platforms, analytics dashboards)
- Bonus: Background in aviation, tourism, or regional marketing in Singapore

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