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Director, Theatrical Marketing, South Asia
2 weeks ago
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is wholly owned by Comcast Corporation.
UPI owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, China, France, Germany, Italy, Korea, India, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI markets and distributes movies through its joint venture offices, as well as in select territories through licensees who are contracted to distribute on UPI's behalf. UPI is a division of Comcast NBCUniversal.
**Job Description**:
This role will be instrumental in leading the theatrical marketing directions and plan within the region. The Theatrical Marketing Director will be responsible for shaping and executing the overall marketing initiatives across South Asia. This role is also responsible for leading the regional marketing team.
**KEY RESPONSIBILITIES**
- Develop strategic theatrical marketing directions, initiatives and plans for UPI South Asia in line with the organization’s goals and objectives.
- Drive and lead creativity, innovation, efficiencies, and idea generation in the region across all marketing functions.
- Work with VP South Asia and Home Office Marketing team in driving the planning, project management and execution of South Asia theatrical marketing campaigns across the region.
- Work closely with VP South Asia, Distribution team and markets to optimize theatrical marketing campaigns and opportunities.
- Work with local marketing teams to understand specific local market strategies, concerns and nuances while also articulating a broader regional perspective.
- Facilitate bringing together markets from across the region, overseeing the implementation of key Home Office priorities, driving the adoption of best practices and idea-sharing, ensuring that local markets have the support and resources they need from the local, regional, or global level to achieve excellence in marketing campaigns.
- Lead regional marketing team in both the strategic and day-to-day functions and operations.
- Guide and ensure that all required deliverables in the region and markets well managed and communicated.
- Lead marketing budget development, management, and analysis as a region and with markets.
- Represent UPI South Asia and markets internally and externally in terms of marketing
- Be a solid extension of Home Office
**Qualifications**:
**QUALIFICATIONS & REQUIREMENTS**
- Minimum 6 years previous commercial experience at a management/leadership level.
- Experience dealing with the international marketplace, multiple international offices, languages, and cultures required.
**ABOUT YOU: DESIRED CHARACTERISTICS**
You are / have:
- a robust command of South Asia marketing and cross-functional knowledge of theatrical marketing.
- assertiveness and command of perspective in broad marketing considerations.
- a very strong business acumen and a strong drive for results
- innovative and creative ability to create new strategies to succeed in a dynamic landscape
- the ability to lead groups, garner respect, be decisive and cultivate a team-based environment. Solid leadership skills and proven track record in leadership and management.
- strong interpersonal skills. Must have excellent communication skills and the ability to communicate effectively and tactfully to people in all levels and culture.
- proficient in marketing and statistical analysis, have excellent analytical skills and ability to provide effective solutions.
- able to prioritise, organize and schedule work effectively.
- understand or have experience within the entertainment landscape
- work well under time constraints.
- able to handle multiple tasks.
- solid presentation skills.
- experience working in a fast-paced environment.
- a forward-thinker with knowledge of and interest in diverse cultures and languages.
- able to travel for work when required.
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Ch
