Kol Affiliate Marketing Lead, Singapore Marketing

5 days ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Team Lead)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Program Management:

- Manage and grow the rapidly expanding Shopee Ambassador Program (SAP) covering both social media and live commerce stream Key Opinion Leaders (KOLs)
- Craft and execute coherent KOL engagement strategies throughout KOL lifecycle, from acquisition through churn management
- Ensure smooth operational processes and workflow to represent and balance brand, platform and KOL interests
- Strategic Planning and Execution:

- Lead and coordinate cross-channel exposure planning, communication plans, and design differentiated online / offline KOL activations
- Plan, monitor, and further optimise performance and budgets for team
- Identify opportunity areas to build strong competitive advantage for platform
- Stakeholder Management:

- Negotiate with and onboard appropriate vendors to achieve collaborative business outcomes
- Work closely with internal stakeholders to maximise impact and campaign synergies
- Team Leadership:

- Guide and mentor team members effectively, actively extend team capabilities
- Be an active, hands-on resource to enable team objectives

**Requirements**:

- Degree holder with more than 5 years of experience in affiliate and influencer marketing, with at least 2 years leading a team
- Strong analytical and problem-solving skills with data-driven approach
- Excellent communicator for both internal and external stakeholders
- Ability to stay organised, detailed oriented, and deliver results in a timely manner
- Prior e-commerce and agency experience preferred

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