Kol Talent Manager
8 hours ago
DepartmentMarketing- LevelEntry Level- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Grow the rapidly expanding Shopee Ambassador Programme, our in-house affiliate programme
- Acquire and manage relationships and communications to Key Opinion Leaders (KOLs), influence and negotiate for better activation outcomes
- Initiate and pitch viable affiliate opportunities to KOLs under management
- Represent interests of KOL talents - ensure clear communication and execution of KOLs’ income opportunities
- Explore new trends, initiatives, and maximize user-generated content from KOL partners, both paid and organic
- Deliver campaign pushes including coordinating social posts, offline event participation, live commerce hosting
- Track and analyse the performance of KOLs through data-driven approach
**Requirements**:
- Degree holders with experience in affiliate marketing or influencer marketing preferred
- Ability to work independently, pay attention to details, and thrive in a dynamic environment
- Excellent communication and relationship building skills
- Strong problem-solving ability with data-driven approach
- Fast learner and a team player
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