Growth Lead at Global Sourcing Company

**About the OTA Client**
- Aspire to make global procurement as seamless as possible for small businesses across different markets all over the world
- Goal is to create a hassle-free channel for SME merchants to procure products from overseas at the lowest cost possible. It's all about taking the complexities out of international sourcing.
- Headquartered in Singapore, a global company serving customers from multiple continents.

**Job Overview**:
As a Growth Lead, you will be responsible for driving customer engagement, optimizing account development, and expanding product adoption. Your role will focus on managing the end-to
- end customer journeyfrom initial lead engagement to strategic account growthby leveraging our tech platform, data-driven insights, and deep category expertise. You will play a pivotal role in building strong customer relationships, tailoring product recommendations, and executing strategic upselling and cross-selling initiatives to maximize customer value.

Additionally, you will collaborate with internal teams across Product, Tech, and sourcing to refine sourcing strategies, onboard suppliers, and enhance platform capabilities. Your insights will help shape our approach to customer acquisition, retention, and category expansion. By staying ahead of market trends and customer needs, you will contribute to our continued growth and success in delivering seamless and scalable sourcing solutions.

**Key** **Responsibilities**:

- ** Thorough Customer Insight and Product Recommendations**
- Manage the full customer journey, covering quotation, merchandising, account management, clarifications handling, sampling, bulk orders, cross-selling, and upselling to ensure seamless service delivery.
- Gain a deep understanding of customers' business models, market positioning, and target audience to tailor solutions effectively.
- Leverage our tech platform and product database to tailor product recommendations and quotations that align with each customer's strategic goals and market trends. Provide personalized consultations on product selection, pricing, and merchandising strategies to maximize customer satisfaction and profitability.
- ** Proactive Account Development, Supplier Onboarding, and Strategic Upselling**
- Regularly engage with customers through strategic check-ins, customer visits, and business updates to maintain a pulse on their evolving needs and identify new opportunities.
- Proactively identify and suggest complementary products and emerging market trends that align with customers' portfolios, creating upselling and cross-selling pathways.
- Onboard relevant suppliers to meet quotation requirements and diversify the product portfolio.
- Develop customized sourcing strategies to introduce new categories or product lines, thereby expanding our footprint within the customers operations.
- ** Lead Cultivation and Strategic Relationship Building**
- Actively engage with new leads acquired through founder referrals, product-led channels, events, and partnerships to build trust and rapport.
- Develop a strategic approach to onboarding new leads, focusing on their unique needs and ensuring a smooth transition into our ecosystem.
- Collaborate with internal teams to ensure new leads receive comprehensive support and progress to facilitate quick conversion and long-term retention.
- ** Data-Driven Growth, Performance Optimization, and Category Knowledge Development**
- Utilize data analytics to track customer behavior, order patterns, and sourcing requests, identifying opportunities for improving conversion rates and order values.
- Implement feedback mechanisms to capture customer insights, using this data to refine product offerings and sourcing strategies for enhanced customer satisfaction.
- Stay updated on the latest trends and designs, integrating these insights into customer pitching to enhance conversion rates and create compelling sourcing propositions.
- Work closely with the tech and product teams to identify platform enhancements that could streamline the sourcing process and improve the overall customer experience.
- ** Cross-Functional Collaboration and Knowledge Sharing**
- Act as a liaison between the Growth team and other departments (e.g., Product, Tech) to ensure customer feedback and market insights are integrated into product development and operational processes.
- Enhance Sourcing Efficiency: Develop and share category knowledge and best practices within the team to foster a learning environment, helping to systemize and standardize sourcing processes on S-cube for efficient account servicing.
- Participate in cross-functional projects aimed at expanding our market presence, such as developing new sourcing categories or refining the self-serve UX for inbound leads.