Growth Product Manager Lead

2 weeks ago

Singapore DCS CARD CENTRE PTE. LTD. Full time

**About the Company**

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

We deliver digital-first, customer-centric payment products and solutions for consumers, merchants and corporates. Leveraging on our deep heritage, we aspire to be an innovative fintech leader driving integrated payment and financial services.**About the role**

**Key Responsibilities**
- Own the user growth funnel - from app downloads to successful registration, onboarding, and early activation.
- Design and execute data-driven growth experiments to optimize user acquisition, conversion, and retention.
- Collaborate with the marketing team to align on performance marketing campaigns, user segmentation, and referral strategies.
- Optimize onboarding experiences to reduce drop-offs and improve conversion rates.
- Develop and iterate on features such as referral programs, rewards, push notifications, and other growth loops.
- Work closely with Data/BI teams to monitor KPIs, conduct cohort analyses, and identify actionable insights.
- Collaborate with engineering and design teams to execute growth initiatives in an agile, iterative way.
- Stay updated on crypto trends, competitor product strategies, and emerging technologies to inform your roadmap.

**Requirements**:

- At least 7 years of product management experience, with at least 2+ years in a B2C crypto exchange environment.
- Proven success driving user growth, retention, and engagement metrics in a fast-paced startup or exchange setting.
- Deep understanding of crypto user behavior, acquisition channels, and retention dynamics.
- Strong analytical skills - you’re comfortable working with product metrics, A/B testing, and growth analytics tools.
- Experience working in agile environments and collaborating with cross-functional teams.
- Excellent communication and stakeholder management skills.
- A strong user-first mindset with the ability to balance short-term gains with long-term platform health.

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