Vice President of Content Strategy

2 weeks ago

Singapore Deriv Full time

Job Information

Industry
- Marketing & Global Partnerships

City
- Singapore

Country
- Singapore

As our Vice President of Content Strategy, you will establish a global creative strategy, direct a creative team, develop and execute multi-channel communications, and ensure brand standards are maintained at every touchpoint.

We believe that the right content can help our two million clients connect better with our digital products, have a clearer understanding of trading, and be more prepared for the risks they might face in today’s complex markets. To this end, you’ll ideate and execute content developing strategies that will project Deriv’s tone of voice across our products and platforms to engage and educate our existing and prospective clients.

At Deriv, you’ll have the opportunity to blend insight, data, and storytelling to push the boundaries of marketing and create an incredible experience for our clients.

**Your challenges**
- Create a content roadmap and ensure copy relevance and effectiveness in collaboration with technical, legal, and business stakeholders.
- Devise strategies and lead the team in creating consistent, meaningful content across our website and social media platforms to improve engagement.
- Plan and implement the content and SEO strategy for our educational hub (Deriv Academy) and our social media accounts to increase brand awareness.
- Build an integrated marketing communications strategy based on the marketing funnel stages and lead the Content team in executing it in collaboration with the Marketing team.
- Deploy various analytical tools to monitor and evaluate the company’s content performance, analyse the results, and revise plans accordingly.
- Refine our public relations and thought leadership efforts to establish our position in the market and grow brand awareness.

**Requirements**:

- 15+ years of working experience within content marketing
- University degree in communications, marketing, journalism, or a related field
- Comfortable with all reporting tools such as Google Analytics, Ahrefs, and SEMrush
- Deep understanding of SEO and organic search
- Experience in writing SEO-driven content
- Firm understanding of the marketing funnel, lead generation, and client retention
- Proven track record of managing a team on a global scale
- Integrated approach to all things content, from social media to public relations
- Experience in building a consistent brand voice and identity- Excellent spoken and written English communication skills

**What’s good to have**
- Work experience in the fintech industry
- Experience with multi-site collaboration over different time zones

**Benefits**:

- Exciting work challenges
- Cooperative work environment
- Career advancement opportunities
- Market-based salary
- Annual performance bonus
- Casual dress code
- Training sessions and webinars to help you advance your career
- Inspiring work environment and creative freedom

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