CRM Manager/ Assistant Manager, Asia

1 week ago


Singapore LOUBOUTIN SINGAPORE PTE. LIMITED Full time

**Job Overview**

The role is to drive the CRM initiatives and strategies in the region, map out the customer journey via quantitative reporting and analytics, demographic profiling, segment targeting, event activations to guide clienteling initiatives across markets to elevate client engagement and experience.

**Duties & Responsibilities
**CRM & analytics**
- Manage the client database: ensure the accuracy and quality in data capture in the region, and liase back with HQ to identify potential cleansing / quality action requirements. Set objectives on quantitative and qualitative data collection.
- Support on the definition and development of customers’ campaigns, carrying out ideas to develop business thoroughly analyzing customers’ data and KPI’s.
- Elaborate local CRM action plans to achieve customers’ recruitment and retention objectives.
- Define relevant initiatives to acquire new data and activate current customers, execute their implementation, measure the ROI of each action.
- Act as a key stakeholder on the privacy policy law in Asia markets: ensure all materials and action plans are meeting local laws and HQ policies, liaise effectively with HQ and local legal departments when needed.

**Events & Experiences**
- Propose In-store seasonal client activations & store traffic drivers to support product launches, capsule collections, popups and brand communications campaigns.
- Provide in-store coordination and onsite support during event activation., manage ROI within budget.

**Clienteling**
- Define action plans to improve the recruitment and onboarding of new clients (adapting global guidelines)
- Develop strategies for increasing loyalty retention and conquest, enhancing consumer touch points and creating an unparalleled customer experience.
- Identify and promote improvement actions for engagement and retention and advocate the improvement of countries’ local clientele.
- Deployment of CL’s clienteling outreaching tools amongst retail teams and ensure adoption of the tool.
- Design and implement the local clienteling guidelines & toolkit, based on the input from HQ, and tailoring them to each market needs.
- Set yearly goals and ensure follow up of key KPIs through actionable dashboard/reports.

**Who do we look for...**
- At least 7 years experience in CRM / customer management roles
- Proven experience in a CRM management role within the luxury retail.
- Experience in producing / conducting high-level customer analysis.
- Experience in overseeing the design, development and implementation of in-store events.
- Great capacity of leading and organizing multiple projects with great attention to detail.
- Excellent communication and interpersonal skills, with the ability to engage and collaborate with boutique staff and stakeholders at all levels.
- Strong problem-solving skills and the ability of muti-tasking in a fast-paced environment, be proactive, resourceful, possess high level of professionalism and communication skills.
- If the shoes fit, walk with us......_


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