
Product Marketing Specialist
1 week ago
**Job Summary:
He/she will be responsible for Compressor Sales Enablement & VM Development. He/she will provide product supports & project consultancy from product sides which focuses on improving win rate, carry out vertical market studies and make vertical market penetration plan to support business growth in focused VMs. Our Industrial portfolio includes small reciprocating, contact cooled rotary, oil free scroll and rotary compressors and dryers & filters air treatment products.
He/she will report to Senior Manager, Sales Enablement & Business Development, South Asia, with responsibilities for driving business initiatives, overseeing and executing marketing plans in South Asia as well as taking the leadership to drive the oil free business development in South Asia.
**Responsibilities:
**Product Supports -**
- Connect with various IR factories’ contacts to provide technical clarifications and quotes to sales team.
- Develop training materials (product, competitive streetfighters, process, etc.) and deliver the trainings to sales and sometimes to key distributors when necessary.
- Co-visit customer with sales and provide necessary on-site support for customer seminar/technical clarification sessions
- Collect customer needs, regulations and market trends to understand opportunities for improvements to current products and for new products.
**VM Development -**
- Support countries to identify targeted vertical markets through analyzing and understanding where vertical opportunities may reside with collective information of business strategies, market opportunities & trends, important policy guidelines, competitive landscapes, etc.
- Work with country leader to build vertical market development and penetration plan.
**Requirements**:
- Demonstrated strong technical and product knowledge / experiences.
- Customer oriented, problem solving and solution mindset.
- Strong relationship building skills with the ability to influence and inspire.
- Ability to work projects from start to finish - identifies opportunities and drive execution.
- Energetic, passionate, driven, and strong interpersonal skills who works well in a collaborative team environment.
- Excellent oral and written communication skills, communicate compelling.
- Able to travel up to 10%
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