Category Insights Manager

As Category Insights Manager you will work for one of the biggest dairy cooperatives in the world. The business group Consumer Dairy offers consumers all over the world a wealth of high-quality, delicious and nutritious products, such as milk, yoghurt, condensed milk, dairy-based beverages, cheese, butter, cream and many more. You will work in the DMI Team, which represents Digital, Media, Insight, Data & Analytics and eCommerce for the Consumer Dairy business group. Your responsibility is to manage the consumer insights projects and digital research needs of the business group (particularly the Global Family Nutrition team) in order to support their marketing and innovation initiatives globally, and in specific markets.

What we ask:

- 15 years experience in consumer insight, preferably in a multi-cultural, international context
- Experienced in different types of market research (qual and quant) methodologies for brand positioning, communication testing and NPD/innovation testing
- Experienced in both online & offline research testing solutions
- FMCG Sector Knowledge (ideally food and beverage categories)
- Experienced in stakeholder management and servicing

What we offer:

- Unique company culture of Dutch heritage and international presence
- Competitive bonus scheme, flexible working hours, and the ability to work from home.
- Diverse training and mentoring programs to help you grow on your own professional journey
- Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world

You will manage and conduct the regional consumer insights function in the Asia-Pacific markets to support marketing and innovation/renovation initiatives of the Global Commercial teams in this region.
- Provide consultancy and guidance to APAC markets in terms of the most appropriate research solutions to address business needs/initiatives in the region.
- Support strategy initiatives - taking an active role in defining the actions standards/ KPIs to implement and monitor business growth initiatives.
- Infuse digital thinking/mindset to answer business questions and translated assumptions into tests and ultimately identify tangible product ideas and growth opportunities.
- Manage Senior Stakeholders with timely and relevant data and insights.

You and us, we go way back. Maybe you grew up with our products, but you have certainly see our iconic brands on the shelves. Did you know that FrieslandCampina is one of the largest dairy cooperation’s in the world, owned by 10,564 member dairy farmers. Everyday our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass. To us, milk is not just milk. It is more than that. It is something magical to our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness. Its not just about what we do, but we are. Driven by our purpose, to provide better nutrition for the world and good loving for our farmers, now and for generations to come.

We are constantly looking for new business opportunities to innovate, contribute and bring high-quality nutrition to the world. We build on a high performance and inclusive culture, act with a growth mindset and a go-getter mentality. That means people here are open, friendy and pragmatic. We are team players that seek collaborations built on trust and respect - and embrace the power of differences in order to grow together.

One of the reasons why our company is driven by our culture and our believe in the power of “we”. It’s in the our nature. For over 150 years, we treasure the uniqu nature of our differences. It is how we operate. We believe that when you stay true to your nature, you will get the most out of our natural potential. If that is in you nature too. Bring your spark. Join us. Grow with us. Unleash your nature.