International Marketing Director

2 weeks ago

Singapore CATY (SINGAPORE) PTE. LTD. Full time

Marketing: responsibility for the global marketing function, including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing, and sponsorships.
- Team management: leverage leadership skills and experiences to continuously improve the marketing function, including talent, structure, processes, tools, and techniques.
- Goal Setting: define specific goals for the marketing organisation and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.
- GTM: understand the competitive landscape and define approaches to differentiate our value propositions in the marketplace.
- Partner marketing: collaborate with channel partners to generate demand for our products with end-users in diverse markets.
- Budget Management: manage the global marketing budget to plan, working closely with regional leaders to optimise marketing spend.

**Global Marketing Director Requirements**:

- Leadership experience in a B2B marketing role.
- Excellent leadership skills and the ability to set direction and develop the team.
- Strategic mindset and high business acumen.
- High level of project management and cross-functional collaboration skills, with the ability to build relationships and trust across the organisation.
- Ability to drive change and engagement.
- Good knowledge and understanding of digital systems and tools such as CRM, SEO, marketing automation, and digital analytics.
- Excellent communication and interpersonal skills.
- Ideally, experience in sales lead generation.
- University degree in marketing or something similar.
- Excellent English language skills.
- Ability to travel as needed in order to be efficient in the role.

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