
Manager, Content
1 week ago
COMPANY DESCRIPTION
NTUC Health Co-operative Limited (NTUC Health) is an NTUC social enterprise that provides a comprehensive and integrated suite of quality and affordable health and elderly care services to meet the growing needs of families and their dependents. Building on more than five decades of experience and expertise, NTUC Health is among the largest senior day care, nursing home, and home personal care providers in Singapore. We also offer other services for seniors such as active ageing centres, community support for vulnerable seniors, and a sheltered senior group home. In addition, we run a chain of dental clinics and a family medicine clinic.
DESIGNATION : Manager, Content
RESPONSIBILITIES
**Responsibilities**:
- Develop and execute a comprehensive content strategy aligned with organisation objectives and target audience.
- Maintain brand voice and consistency across all content touchpoints.
- Lead a team, mentor, and provide guidance on all communications-related matters
- Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
- Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
- Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience as a Content Manager or similar role, with a strong portfolio of published content.
- Excellent writing and editing skills, with a keen eye for detail
- Familiarity with SEO best practices and content management systems (CMS)
- Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
- Team player with good people management skills and the ability to motivate and mentor team members to ensure effective collaboration
- Creative thinker with a strategic mindset and analytical abilities.
- Experience with content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush) is a plus.
- Experience with media relations is a plus.
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