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Senior Assistant Manager, Marketing Communications

3 weeks ago

Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

Nanyang Technological University initiated the first materials engineering degree programme in Singapore under the Division of Materials Engineering in 1991. With the increasing demand for materials engineers, the division was subsequently elevated into a full-fledged engineering school in 2000.

The School of Materials Science and Engineering (MSE) has undergone substantial transformation over the years. While continuing to equip students with the latest scientific and technological skills sets much needed by the industry, the School has evolved into a hub of excellence in its niche areas of research. As part of NTU's College of Engineering, MSE is now recognised worldwide as a premier research institution with top universities, multinational corporations and R&D institutions as its research collaborators and funding partners.

**Key responsibilities**:

- Develop and execute comprehensive marketing strategies to promote NTU-MSE's undergraduate, postgraduate, and continuing education & training (CET) programmes to attract high-quality students.
- Enhance NTU-MSE's profile through innovative marketing campaigns, content creation, and public relations efforts to create awareness and attract top faculty talents.
- Collaborate with internal stakeholders to develop and implement employer branding strategies to position NTU-MSE as an employer of choice.
- Analyse market trends, competitor activities, and target audience insights to inform marketing strategies.
- Develop and manage marketing budgets, ensuring optimal allocation of resources and ROI.
- Measure and report on the effectiveness of marketing initiatives, using data-driven insights to continuously refine strategies.

**Requirements**:

- Bachelor's degree in business, Marketing, or a related field.
- Minimum of 5 years of experience in marketing communications.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing trends and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling content.
- Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Proficiency in marketing analytics and reporting tools.
- Ability to work independently and under pressure with a meticulous nature.
- Good teamwork and initiative to accomplish given tasks timely and accurately.
- Demonstrate ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.

Hiring Institution: NTU