CRM Specialist

4 days ago

Singapore ZGAZE DIGITAL PTE. LTD. Full time

**Position Overview**:
**Key Responsibilities**:
**Strategic Planning and Assessment**:

- Analyze the existing B2B2C model from Korea to identify success factors and scalability potential.
- Conduct market research and stakeholder engagement to gather requirements and align strategies with local needs.
- Develop a comprehensive rollout strategy tailored to APAC markets.

**Program Design and Development**:

- Map detailed customer journeys for ECPs and consumers, highlighting key lifecycle stages and touchpoints.
- Customize the CooperVision Rewards and Misight Trial programs for local markets, ensuring alignment with regional consumer behaviors and engagement platforms (LINE, WhatsApp).
- Collaborate with internal teams to document business requirements and develop scalable process maps.

**Stakeholder Engagement and Communication**:

- Facilitate workshops and interviews with regional leads, ECPs, and internal stakeholders to refine program designs.
- Serve as the primary liaison between local teams and the central project team, ensuring timely communication and alignment.

**Implementation and Delivery**:

- Work closely with IT partners and marketing teams to support the development and integration of localized engagement platforms.
- Create training materials and onboarding guides for ECPs and consumers.
- Develop and execute a comprehensive launch plan, including resource allocation and timelines.

**Qualifications and Skills**:
**Required Skills**:

- Proven experience in CRM program management, ideally within the APAC region.
- Expertise in customer journey mapping and lifecycle management.
- Strong understanding of loyalty programs and trial/leads management.
- Familiarity with digital engagement platforms (LINE, WhatsApp) and CRM tools (SFMC) is a plus.
- Exceptional communication and stakeholder management skills.

**Preferred Qualifications**:

- Experience in the healthcare or contact lens industry.
- Knowledge of regional market dynamics and consumer behaviors in Taiwan, Hong Kong, and Singapore.
- Ability to work independently and manage multiple stakeholders in a fast-paced environment.

**Contract Details**:

- **Contract Duration**:6 months, with the possibility of extension.
- **Location**:Remote, with potential travel to Taiwan, Hong Kong, and Singapore as required.
- **Compensation**:Competitive, based on experience and expertise.
- **Per Diem and Travel**:Covered as per company policy.

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