Senior Manager, Social Media Analyst

**[What the role is]**

[What the role is]

**[What you will be working on]**

[What you will be working on]

**Responsibilities**:

- Monitor and analyse social media metrics to track performance, identify trends, and extract actionable insights across platforms
- Develop and maintain dashboards and regular reports to communicate key performance indicators and campaign outcomes to internal stakeholders
- Provide data-driven recommendations to refine content strategy, optimise audience targeting, and enhance overall digital engagement
- Conduct competitor benchmarking and industry trend analysis to inform strategic planning and performance improvement
- Collaborate with content creators, digital teams, and other stakeholders to ensure alignment of analytics insights with campaign execution
- Support website content updates and optimisation, ensuring alignment with SEO best practices and digital strategy
- Assist with the production and evaluation of multimedia content, contributing data insights to inform creative direction
- Stay up to date with changes in analytics tools, platform algorithms, and industry developments to support continuous improvement
- Respond to ad-hoc data requests and support cross-functional projects requiring social media insights
- Contribute to building a data-informed team culture by sharing findings and developing simple frameworks for reporting and evaluation

[What we are looking for]

Key Skills and Competencies:
1. Social Media Analytics and Insights
- Proficiency in analysing social media metrics across platforms (e.g., engagement, reach, follower growth)
- Ability to draw actionable insights from data to inform content and audience strategies
- Experienced with analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and Emplifi
- Skilled in benchmarking performance and conducting competitor analysis

2. Dashboarding and Reporting
- Competent in developing and maintaining dashboards to track KPIs and trends
- Ability to present data clearly and concisely for different stakeholder needs
- Strong attention to detail in data visualisation, reporting, and presentation

3. Digital Content and Web Management
- Familiarity with website content management systems and principles of web optimisation
- Understanding of SEO and SEM best practices to support content visibility
- Ability to assist with multimedia content development and coordination

4. Communication and Collaboration
- Strong written and verbal communication skills to convey data-driven recommendations clearly
- Proven ability to work collaboratively with cross-functional teams (e.g., content, digital, marketing)
- Capable of adapting communication style to suit technical and non-technical audiences

5. Problem Solving and Critical Thinking
- Strong analytical skills to identify trends, diagnose issues and propose evidence-based solutions
- Ability to explore new methods and metrics to evaluate social media performance
- Creative thinker who is open to experimenting with new approaches

6. Adaptability and Continuous Learning
- Comfortable working in a dynamic digital environment with shifting priorities
- Willingness to learn new tools and stay up-to-date with social media trends and best practices
- Openness to feedback and personal development

7. Creative and Visual Communication (preferred)
- Working knowledge of design tools such as Adobe Photoshop, Illustrator, CapCut or Canva
- Ability to support the creation of visually engaging content and reports
- All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting. _

**[What we are looking for]**

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