Market Insight Manager

7 days ago

Singapore OKX Full time

**Who We Are**
- At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world's leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralised finance._
- We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment to OKers. It doesn't matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you._

**Purpose of the role**: Set the strategic research priorities and vision for marketing, provide market insight that contributes to brand strategy development

**What's must to have**: Understand product, crypto, and platform; ability to design and execute both Quantitative and and Qualitative market research studies, and desk research. Google trend.

**What's good to have**: strategy thinking, storytelling

**Accountabilities**
- Develop and deploy global market research studies to produce highly effective reports and presentations to influence product planning and executive decision-making.
- Lead insights work to fully understand product trends, consumer attitudes and behaviours, trading preference, key functional and emotional requirements, trader needs, and translate those learnings into insights to be used as foundations for product strategic action.
- Lead insights in work related to understanding competitors that play in this space
- Segment users and prospects into categories that facilitate better targeted messaging and strategy
- Identify opportunities to drive OKX growth, disseminate learnings internally across teams to ensure internal alignment and understanding of consumer and market needs
- Create profiles of users and prospects and identify barriers to entry and important value propositions.

**Requirements**:

- Hands-on experience in designing and executing quantitative and qualitative market research studies.
- Experience in trading cryptocurrency.
- Have great understanding and insights of crypto trading platforms, products, and features.
- Excellent project management skills.
- Excellent cross-functional relationship management
- Excellent English communications (written & oral).

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