Influencer and PR Specialist
1 week ago
**About Supernova**
An independently owned and rapidly growing e-commerce company founded in 2013, Supernova is no stranger to the beauty industry. We are headquartered in Singapore and our offices have expanded to include Berlin, London and LA By living our core values - #MakeAnImpact, #TalkAboutIt, #SeekNewOpportunities, #DelightAndSurprise and #MoveForwardTogether - we've cultivated a unique international culture that works towards reaping the enormous potential of this exciting industry.
We're proud to present our exciting, award-winning and cult-favourite brands - Coco & Eve and Sand & Sky Looking for hair care and body care that transports you to the Bali tropics? Coco & Eve is paradise packaged in a bottle. Eager to pamper your skin with organic Australian ingredients? Sand & Sky's got you covered. We believe in challenging ourselves, and are on a mission to create award-winning products and stay ahead of the curve with our innovative brands.
If you're an ambitious, smart collaborator who's motivated to take ownership of innovative and industry-challenging projects, we'd love to talk to you about joining our team
**About Sand & Sky**
Do you want to be a part of the skincare brand that is taking social media and the beauty industry by storm? Committed to uncomplicated skincare, our goal is to reinvent and elevate our customers' skincare regimes with the most effective formulas and fuss-free routines. This is your chance to join the beauty and ecommerce sensation that delivers powerful yet environmentally-conscious products
Sand & Sky is proudly born in Australia and our cruelty-free, strictly no-nasties formulas use Australian native botanicals to help people achieve their best skin yet.
**About the Job**
We're looking for a highly motivated and creative Influencer and PR Specialist to join our expanding Sand & Sky team based out of Singapore In this role, you will be responsible for identifying talented influencers to drive exciting and buzz-worthy campaigns.
A key part of your role will involve managing influencer budgets, coordinating product sends, and implementing innovative gifting strategies to enhance brand love and expand organic reach. Your analytical skills will also be put to use, as you'll provide regular performance reporting to evaluate the success of influencer marketing investments.
**Responsibilities**
- Permanently hunt for interesting talents to create exciting and buzz-worthy campaigns
- Ensure the brand maximises earned media value through influencer marketing investments
- Development and execution of influencer/blogger content concepts in line with campaign objectives, including ideation and brief writing
- Build, maintain, and grow mutually beneficial long-term relationships with influencers and brand ambassadors, leveraging those relationships to support business objectives and marketing strategies.
- Liaise and coordinate with influencers/bloggers on posting schedules and promotional requirements
- Accurately maintain influencer budgets and manage influencer marketing platforms.
- Weekly and monthly performance reporting
- Working with the social media and e-commerce teams to coordinate and deliver ad hoc influencer/blogger content requests
- Collaborate with the Social Media and marketing team to provide compelling, influencer-led content that will engage our community across our brand's communications channels
- Working with the logistics team on managing and coordinating product sends
- Brainstorm and come up with out of the box ideas and key concepts for influencers content.
- Work on Sand and Sky's gifting strategy to build brand love and increase our organic reach. You will be managing a team member to reach monthly gifting KPIs
**Your Profile**
- Minimum 2 years of relevant work experience in Marketing or PR (beauty is a plus)
- Experience in running influencer engagement campaigns is highly desirable
- Able to compose a convincing pitch to influencers/bloggers and when necessary negotiate a mutually beneficial agreement
- A working knowledge of major social media channels including TikTok, Instagram, Facebook and YouTube
- Analytical mind with the ability to monitor, interpret and report campaign results
- Ability to convey ideas in a clear and concise way, both verbally and in writing
- Great people skills in handling interpersonal relationships
- You are positive thinking, cheerful and fun-loving
**In Return You Will Get**
- Flat hierarchy and co-operative working atmosphere
- Freedom to execute own ideas
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