Influencer & PR Assistant Manager - Coco & Eve

4 days ago

Singapore Supernova Full time

**About Supernova**

An independently owned and rapidly growing e-commerce company founded in 2013, Supernova is no stranger to the beauty industry. We are headquartered in Singapore and our offices have expanded to include Berlin, London and LA By living our core values - #MakeAnImpact, #TalkAboutIt, #SeekNewOpportunities, #DelightAndSurprise and #MoveForwardTogether - we've cultivated a unique international culture that works towards reaping the enormous potential of this exciting industry.

We're proud to present our exciting, award-winning and cult-favourite brands - Coco & Eve and Sand & Sky Looking for hair care and body care that transports you to the Bali tropics? Coco & Eve is paradise packaged in a bottle. Eager to pamper your skin with organic Australian ingredients? Sand & Sky's got you covered. We believe in challenging ourselves, and are on a mission to create award-winning products and stay ahead of the curve with our innovative brands.

If you're an ambitious, smart collaborator who's motivated to take ownership of innovative and industry-challenging projects, we'd love to talk to you about joining our team

**About Coco & Eve**

Bringing active ingredients and tropical Balinese botanicals together for the most efficient formulas, Coco & Eve brings the tropics to your hair, skin and body Armed with over 22 beauty awards and an ever-growing social media presence, our cult-favourite beauty brand has emerged a market leader in over 50 countries around the world.

With great ambition and passion to take on the beauty e-commerce industry one fresh innovation at a time, there's no telling where Coco & Eve will tread next.

**About the Job**

The Influencer & Brand Partnerships Assistant Manager is responsible for supporting and coordinating influencer marketing campaigns and brand partnerships to drive brand awareness, engagement, and revenue growth. This role involves managing relationships with influencers, coordinating campaign logistics, and ensuring effective collaboration between influencers and brand partners.

You will work closely with the Senior Influencer & Brand Partnerships Manager to execute strategic initiatives and contribute to the overall success of the marketing team with measurable KPI's.

**Responsibilities**
- Influencer Management: Identify and build relationships with relevant influencers, including content creators, social media personalities, and industry experts on a global scale.
- Campaign Coordination: Assist in developing and executing influencer marketing campaigns and brand partnerships in alignment with the brand's objectives and target audience.
- Collaborative Planning: Collaborate with internal stakeholders, including the e-commerce, growth, affiliate and social media teams, to develop campaign strategies and ensure seamless execution.
- Contract Negotiation: Assist in negotiating and managing contracts with influencers and brand partners, including outlining deliverables, timelines, compensation, and legal considerations.
- Content Review and Approval: Review influencer-generated content to ensure alignment with brand guidelines, messaging, and quality standards.
- Performance Tracking: Monitor and analyse campaign performance metrics, such as reach, engagement, conversions, and ROI, Media Value and provide actionable insights and recommendations for optimisation.
- Relationship Management: Foster strong relationships with influencers and brand partners, serving as a primary point of contact, addressing inquiries, resolving issues, and ensuring smooth collaboration.
- Trend Monitoring: Stay updated on industry trends, emerging social media platforms, and influencer marketing best practices to identify new opportunities for brand partnerships.
- Reporting and Documentation: Prepare regular reports on influencer campaigns, events, activations and performance metrics, and maintain organised documentation of contracts, agreements, and campaign assets.
- Budget Management: Assist in managing the influencer marketing budget, ensuring effective allocation and cost efficiency.
- Public Relations: Manage day to day relationships with four global PR agencies and assist in executing PR activities in each region.
- Maintain and build relationships with local press in each region, communicating the brand strategy and NPD launches.
- Event Coordination: coordinate consumer and retail lead activations in global markets in line with the marketing and PR calendar.

**Your Profile**
- Bachelor's degree in marketing, communications, business, or a related field.
- Proven experience (min 3 years) in influencer marketing, brand partnerships and public relations.
- Strong knowledge of social media platforms, influencer trends, and digital marketing strategies.
- Excellent communication and interpersonal skills to effectively collaborate with influencers, brand partners, and internal teams.
- Proficient in managing multiple projects simultaneously, meeting deadlines, and adaptin

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