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品牌主管

2 weeks ago

Singapore SINGDAR PTE. LTD. Full time

1、品牌定位与策略制定：
- 分析市场趋势和竞争对手，以确定品牌的定位和发展方向。
- 制定品牌推广策略，包括长期和短期的计划。
- 维护和提升品牌形象，确保品牌价值观的一致性。

1. Brand positioning and strategy formulation:

- Analyze market trends and competitors to determine brand positioning and development direction.
- Develop brand promotion strategies, including long-term and short-term plans.
- Maintain and enhance brand image, ensuring consistency in brand values.

2、推广活动策划与执行：
- 策划各类品牌推广活动，如产品发布会、展览、活动赞助等。
- 与内部团队和外部合作伙伴协作，确保推广活动的顺利进行。
- 跟踪评估活动效果，根据结果调整推广策略。

2. Promotion activity planning and execution:

- Plan various brand promotion activities, such as product launches, exhibitions, event sponsorships, etc.
- Collaborate with internal teams and external partners to ensure the smooth progress of promotional activities.
- Track and evaluate the effectiveness of the activity, and adjust the promotion strategy based on the results.

3、营销与传播管理：
- 利用多种营销渠道（如社交媒体、网络广告、传统媒体等）推广品牌。
- 管理品牌的线上和线下传播内容，确保信息的准确性和一致性。
- 监控和分析市场反应，调整营销策略以实现更好的传播效果。

3. Marketing and Communication Management:

- Promote the brand through various marketing channels such as social media, online advertising, traditional media, etc.
- Manage the online and offline dissemination of brand content to ensure accuracy and consistency of information.
- Monitor and analyze market reactions, adjust marketing strategies to achieve better communication effects.

4、客户关系维护与发展：
- 与客户保持联系，了解他们的需求和反馈，以优化产品和服务。
- 维护与合作伙伴的关系，寻求合作机会，推动品牌发展。
- 识别并培养潜在客户，推动业务增长。

4. Customer Relationship Maintenance and Development:

- Maintain contact with customers, understand their needs and feedback to optimize products and services.
- Maintain relationships with partners, seek cooperation opportunities, and promote brand development.
- Identify and cultivate potential customers to drive business growth.

5、分析与报告：
- 定期分析品牌的市场表现、竞争对手和客户行为等数据。
- 制作详细的报告，向管理层汇报品牌推广的进展、成果和需要改进的方面。
- 根据分析结果，提出改进品牌推广策略的建议。

5. Analysis and Report:

- Regularly analyze market performance, competitor and customer behavior data of the brand.
- Produce detailed reports to report to management on the progress, achievements, and areas for improvement in brand promotion.
- Based on the analysis results, propose suggestions for improving brand promotion strategies.

6、团队建设与培训：
- 领协助管理品牌推广团队，确保团队成员了解并执行品牌推广策略。
- 提供培训和指导，帮助团队成员提升技能和效率。
- 鼓励团队成员的创新精神，营造积极的工作氛围。

6. Team building and training:

- Assist in managing the brand promotion team, ensuring that team members understand and execute the brand promotion strategy.
- Provide training and guidance to help team members improve their skills and efficiency.
- Encourage the innovative spirit of team members and create a positive working atmosphere.

7、遵循法规与道德标准：

确保品牌推广活动符合相关法规和行业规范。

维护公司的声誉和形象，遵循道德标准。

精通中文英文

电话：65-98061127

Ensure that brand promotion activities comply with relevant regulations and industry standards.

Maintain the reputation and image of the company, and follow ethical standards.

Proficient in both Chinese and English

Phone: 65-98061127