Regional Product Manager

4 days ago

Singapore BULGARI SOUTH ASIAN OPERATIONS PTE LTD Full time

As **Regional Product Manager **, you will elaborate, implement, and follow up the regional marketing strategy to ensure a strong business growth/impact and a consistent luxurious execution of our brand. You will be a true support for markets, a leader to build activation plans for your franchises with the other regional team members (Trade, Training, Communication, E-commerce, Merchandising, Logistic) and a reliable regional expert for our HQ teams. You will be reporting to the Regional Marketing Director.

Contribute to the elaboration of the relevant and harmonized marketing strategy for your specific franchises and the region.
- From HQ master plan and the identification of Asian markets specific needs /expectations, elaborate the yearly marketing plans and strategies in collaboration with the Regional Marketing Director
- Communicate guidelines on launch potentials (benchmark, target)
- Provide guidelines for A&P action plans for basic and novelties (volumes and items to order mainly in terms of merchandising and sampling)
- Provide price positioning recommendation
- Present the strategy of your franchises in various meetings

Implement the marketing plans and strategies
- Relay and explain the corporate vision, regional objectives, strategies to local teams daily (lead a marketing community, provide regular updates, anticipate questions, support markets to maximize each key initiative)
- Initiate, build and communicate omni-channel activation plans for your franchises in collaboration with the regional team (Communication, Training, Merchandising, Trade, E-commerce )
- Interact and support markets in the implementation of the strategy: review market strategies, 360 launch activations, forecasts, merchandising items, and samples for novelties as well as for basic catalogue support
- Support and assist markets in the development and implementation of local action plans for all distribution channels (counters, boutiques, retailers, e-commerce)
- Ensure strong field presence to be fully knowledgeable about local practices, needs and problematics

Follow up on the implementation of the strategies for your franchises
- Gather quantitative and qualitative feedbacks for each key launch as well as on an on-going basis
- Build strong partnerships with local teams to collect needs and requests and assess their relevance. Recommend adapted action plans when necessary (ex: product usage and positioning, product customization ).
- Anticipate and pro-actively propose initiatives/corrective actions (ex: adjust a sales argument, develop a specific sampling format )
- Favor best practice sharing across the Region
- Collaborate with Regional training team to develop, clarify and improve BC tools and sales speech
- Influence HQ teams to obtain the most adapted tools (ex: specific glorifier, brochures ) and to ensure the respect of deadlines (launch dates)
- Do thorough and regular analysis of the Fragrance category to build strategic recommendations (for products development or marketing mix adjustment)

Be the voice of Asia at HQ level
- Share Asia market updates related to competitors’ activities/activations or launches
- Share feedbacks and learnings from our launches and activities to refine and improve activations
- Collaborate actively with HQ on portfolio management and new product developments

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