Senior Roadshow and Events Executive

5 days ago

Singapore VERTICAL INSTITUTE PTE. LTD. Full time

**About Vertical Institute**
Vertical Institute is a leading provider of in-demand courses, empowering individuals and businesses with future-ready skills. As an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF), we deliver high-impact learning experiences for both B2C (individual learners) and B2B (corporate training).

We’re seeking a driven and hands-on individual to join our team as a Senior Roadshow & Events Executive / Assistant Manager. This role plays a key part in executing high-impact outreach campaigns through roadshows, activations, and events to drive brand awareness, lead generation, and sales performance.

**Key Responsibilities**
- Plan, coordinate, and execute roadshows and events from end-to-end — including pre-event planning, logistics, venue booking, setup, and onsite execution.
- Liaise and negotiate with landlords, mall operators, and vendors to secure and confirm event spaces.
- Work closely with internal teams (Sales, Marketing, Design, Operations) to align on sales objectives, visuals, and outreach flow.
Oversee event setup and teardown in coordination with third-party agencies or vendors
- Track event KPIs, budget vs revenue, lead and sales volumes, and other key metrics to evaluate ROI and optimise future performance
- Maintain detailed records of bookings, quotations, approvals, and agreements
- Manage roadshow calendar and ensure smooth execution across multiple sites
- Provide onsite support during events — including some weekends and public holidays as required

**Requirements**:

- Diploma / Degree in Event Management, Marketing, Business or related field
- Minimum 2 years of relevant experience in events, activations, or roadshows
- Strong coordination, problem-solving, and negotiation skills
- Comfortable being onsite and handling hands-on event setup and execution
- Highly organised with attention to detail and good time management
- Willing to work on weekends or irregular hours when events are scheduled

**Bonus**:

- Experience in education, tech, or professional training industries in Singapore.
- Familiarity with event production agencies and roadshow suppliers
- Prior experience handling mall activations or outdoor events
- Proficient in basic budgeting, vendor sourcing, or logistics planning
- Basic understanding of marketing funnels and how roadshows support lead gen

This role is perfect for someone who thrives in a fast-paced, data-driven marketing environment and is eager to scale impactful marketing events. If you're looking to grow with a dynamic team and drive business growth, we’d love to hear from you

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