
Senior Web Marketing Manager
2 days ago
**About the Role**
The Senior Web Marketing Manager manages the website, content and functionality to improve the customer experience and journey. A key role within the marketing team, the Senior Web Marketing Manager is the go-to person for all website-related improvements with an excellent knowledge base of the organization’s online communication platforms, with an enthusiasm for improvements to digital platforms and optimising the conversion rate.
**Responsibilities**
- Working closely with the Growth team to define and implement an optimisation strategy to improve traffic and conversion across the site
- Build a leading site experience, delivering continuous improvement to the site from a conversion and user experience perspective
- Running and measuring A/B tests in line with the roadmap and opportunities
- Optimize the design, user experience and features of the website, using analytics data and customer feedback
- Manage the localisation of our site for local markets and languages and optimize the process
- Regularly monitor web pages and website functionality, identifying areas of improvement and CRM efficiencies
- Develop and execute digital marketing strategies to drive profitable sales, grow brand awareness, and acquire new customers
- Manage day-to-day site issues and work with engineers on larger development projects
- Produce weekly and quarterly reporting, setting and tracking KPIs
**About You**
- An experienced / senior website manager with a track record in optimizing websites and sales and new markets
- Understand the best practices of good landing page content, components and copy
- Highly analytical with strong attention to detail
- Experience in working with developers and designers to build landing pages from scratch
- Understanding of website SEO strategies
- Track record in growing a site and delivering a world class user experience
- Track record of improving websites and managing a website roadmap
**We’d particularly love to speak to you if**:
Track record in growing a site and delivering a world class user experience
- You’ve worked for a fast-growing tech startup
- Can set up your own web metrics and dashboards
- Have B2B experience
- Have managed a team
- Managed and implemented localisation end-to-end
- Have experience managing developers in React
- Have Hubspot experience
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