Assistant Director
1 week ago
**Company Description**
Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.
Primary Responsibilities
Drives e-Commerce And Digital Strategies Across Multi Platforms
- Drives the hotel’s digital and e-commerce strategy, with an eye on performance.
- Manages performance agencies to maximise performance for digital campaigns through effective data analytics while ensuring the timely production of digital assets.
- Supports corporate and brand on digital marketing initiatives while delivering on objectives through harnessing the expertise of the Marketing Communications team.
- Supports hotel’s e-commerce objectives with cross marketing opportunities, leveraging on hotel and brand channels and databases.
Management Of Websites And Microsites
- Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
- Provides counsel for content on digital channels including hotel main website, microsite and standalone websites for Food and Beverage outlets, Arcade and Spa.
- Ensures SEO and SEM synergies across all websites.
- Drive e-commerce through data analytics and strategies.
Develop Marketing Plans For Luxury Consortias And OTAs
- Works hand in hand with Revenue Management on management of OTAs communications.
- Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communications onto platforms.
Drives Social Media Awareness
- Manages, supervises and/or create content for all of the hotel’s social media platforms and drive engagement.
- Provide counsel to the larger Marketing Communications team on the management of social media agencies and content to ensure optimisation of engagement.
Other Responsibilities**
- Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
- Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
**Qualifications**
Knowledge and Experience
- Bachelor Degree in Business, Marketing, Communications or equivalent.
- Detailed understanding of digital marketing and social media landscape.
- Minimum of 8 years of relevant experience in digital marketing. Relevant experience in hospitality industry will be an advantage.
- Knowledge of digital marketing tools, such as Google Analytics and SEO.
- Familiarity with social media platforms and trends
- Experience in content production, copywriting, or digital and social media development with strong knowledge of video and photo editing tools
- Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and / or basic understanding of other languages will be an advantage.
Competencies
- Good interpersonal skills with ability to communicate with all levels of employees.
- Service oriented with an eye for details.
- Ability to work effectively and contribute in a team.
- Good presentation and influencing skills.
- Multicultural awareness and able to work with people from diverse cultures.
- Flexible and able to embrace and respond to change effectively.
- Self-motivated and energetic with the ability to work independently under a dynamic environment.
- High integrity and able to keep confidentiality.
**Additional Information**
Benefits of Joining Raffles Hotel Singapore
- 5-day Work Week.
- Duty Meals are provided.
- Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
- Flexible Benefit - Dental/Optical/Vacation Expenses/Children’s Education.
- Medical and Wellness Benefit.
- Comprehensive Insurance Coverage.
- Local/Overseas Career Development & Growth Opportunities.
- Holistic Learning and Development Opportunities.
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