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Product Marketing Manager
3 weeks ago
3 years exp
**Roles & Responsibilities**
**Who we are**:
PIF Capital is a One stop Capital Resource Platform to Fast-Track Growth Developer for SMEs. Our vision is to build A+ Companies & Capital Entrepreneur, to grow & corporatize SMEs to maximise their business valuation
We are looking for a Product Development Specialist for PIF Capital, your role is critical in in our Marketing team due to our rapid business expansion activities.
**Critical Competencies / Critical Success Factors**
- At least 3 years of product development experience in the event or education or corporate finance industries
- Lead product launches and product marketing strategies to build awareness and reinforce PIF’s leadership
- Manage the process for gathering market intelligence about our target audience, competitors and industry landscape to develop a product roadmap
- Develop and execute go to market strategies for new verticals to acquire new customers and grow the lifetime value of the customer base
- Provide input to Commercial and Product development initiatives to ensure product proposition is relevant and effective for the target audience and consistent with our brand proposition.
- Coordinating with other functional leads across Commercial, Marketing, Product and Customer Service to deliver effective marketing initiatives
- Maintaining a pulse on marketplace trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts
- Own the development and roll-out of standardized reporting frameworks tools to assess product performance.
- Good communication and writing skills with an excellent command of the English language
- Able to communicate in Chinese language to coordinate and handle queries from Chinese speaking counterparts in regards with the development of market content matter
- Tech-savviness and a good understanding of web-tools and platforms for marketing would be desirable
- A good team player with initiative, creativity and resourcefulness
**Key Accountabilities**
- 3+ years of crafting go-to-market, acquisition and retention strategies with hands-on experience in new product launches
- Prior experience in events and education product marketing preferred
- Flair and passion for great story-telling that combines creativity with data
- Strong workflow management skills to create processes and systems that improve efficiencies within an organization
- Strong cross-functional project management skills and proven ability to deliver on time and on budget
- Solid understanding of media mix, digital marketing and CRM concepts
- Skilful communicator who is not afraid to challenge the status quo
- Fast learner who thrives on continuous learning and taking on new challenge
We offer:
- A comprehensive Salary package inclusive of Base + Incentives + Bonus + Employee's Share Rewards
- An extensive career development Fastrack management scheme
- Custom-made personal growth and development for every employee to achieve career goals.
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