Marketing & Communication Senior Executive
3 days ago
**Roles & Responsibilities**:
- Collaborate with the team to share funnel analysis and present post-campaign results, along with strategies for improving conversion rates.
- Continuously conduct experiments and research to assess the effectiveness of marketing tactics, including A/B testing for landing pages, creating customer satisfaction surveys, and analyzing website traffic data.
- Generate innovative design concepts and ideas for marketing campaigns and communication materials.
- Maintain transparent and effective communication with internal stakeholders to convey campaign objectives and details clearly.
- Take ownership of the performance of direct marketing channels, spanning digital prospecting and remarketing campaigns, from strategy development to execution, with the goal of expanding the customer base and retaining existing customers.
**Requirements**:
- Diploma in Marketing or equivalent.
- Minimum of 3 years of hands-on experience in digital marketing, demonstrating a track record of using data-driven insights to enhance performance.
- Has an experimental mindset on testing hypotheses to optimize marketing efforts and growth results.
**Salary: $4,000 to $4,500**
**Ref: 0733215**
EA Licence: 19C9701
Registration: R22109628
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