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Consumer Marketing Manager, Asia
3 weeks ago
Imagine a world where people are delighted by their healthcare experience. The ResMed team is taking giant strides towards making this a reality. As part of the Asia LatAm Growth Markets team we are looking to solve unique and exciting challenges utilising technology and connected solutions to impact over a billion people. We have an innovative 30 year history as global leading medical pioneers but now is the time to continually push boundaries, innovate in new spaces and help improve people's health on a large scale.
Let’s talk about the team:
The Consumer Marketing Manager, Asia & Latin America (ALA) will be responsible for setting the overall strategy for our consumer and brand marketing efforts across ALA in partnership with local Country Market Group (CMG) marketing teams.
The role has a heavy focus on transforming our marketing efforts in ALA, taking our approach from a country-specific focus to a broader region-wide focus where we seek to solve common challenges through an 80/20 model, with 80% of our marketing efforts being shared across markets and 20% localised.
The focus of the role is to continue to build on the launch of our consumer brand which is in early phase roll-out across the region. This will include brand and campaign development and management, liaising with local country teams on quarterly and annual brand marketing plans that tie into an overall regional strategy which you will develop in partnership with regional leadership.
This is an individual contributor role. As the role develops, we expect it to grow to take on additional responsibilities in the consumer marketing space including but not limited to media, loyalty and partnerships marketing.
This is a newly established role with a lot of scope to shape according to business needs.
Let's talk about the role:
- Take the lead on regional consumer marketing strategy, from articulation to project management and execution.- Form strong collaborative working relationships with all members of the ALA marketing team and contribute to a high performing team mentality across the group- Collaborate closely with local country/CMG marketing teams to build an in-depth understanding of their business models, maturity and key objectives- Identify commonalities across markets with a view to setting a meaningful, high-impact regional consumer marketing strategy that solves for collective needs and challenges across markets, driving business growth- Own the overall marketing roadmap, capturing all initiatives across the marketing mix in the ALA region- Enable and facilitate best practice sharing of consumer marketing initiatives across the region, fostering an experimental learning environment where results are tracked, captured and improved upon iteratively- Support on budge management incl. implementation of annual marketing budget process, budget management throughout the financial cycle and day-to-day support on managing vendors and agencies- In partnership with ALA marketing colleagues, develop high-impact creative launch platforms for key brand and campaign initiatives, identified as mission critical to achieve business objectives in the Direct To Consumer space- Support incubation initiatives with strategic marketing guidance, advice and support as needed- Manage regional campaigns, from inception to delivery - incl. the management of budgets and agencies- Own regional integrated marketing strategy and planning - including the collation of local plans into a coherent regional overview that ladders up to our overarching strategy- Support and advise partnerships team on regional partnership initiatives that require marketing support to be operationalised.- Advise local CMG marketers on media strategy, and (over time) guide on regional media planning and buying, incl. identification and partnership with regional media agency
Let’s talk about you:
- Degree qualification in Business/Technology/Communications or related discipline- Significant experience in consumer and/or brand marketing management especially regional experience managing multi-country campaigns and programs across Asia and/or Latin America- Demonstrated capability in identifying opportunities and recommending solutions to 1) streamline and systemise regional marketing workflows and 2) maximise marketing output and impact- Strong commercial acumen and a solid understanding of how to build a high impact brand- Skilled at driving consensus and dismantling roadblocks to ensure efficient and effective execution of marketing strategies
