Consumer Marketing Manager

Role Overview

We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.

Key Responsibilities:

• Go-to-Market Strategy: Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
• Regional Campaign Execution: Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
• Multi-Channel Marketing: Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
• Data-Driven Optimization: Track and analyze campaign performance, using insights to refine strategies and improve ROI.
• Community Engagement: Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
• Brand Consistency: Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
• Cross-Functional Collaboration: Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
• Experience: 5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
• Domain Knowledge: Familiarity with parenting, family-centric products, or community platforms is a strong plus.
• Marketing Skills: Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
• Data-Driven: Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
• Project Management: Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
• Collaboration & Communication: Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
• Adaptability: High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
• Language: Fluent in English (written and spoken).

Why Join Us

• Impactful Mission: Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.
• Innovative Products: Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.
• Growth & Learning: Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.
• Data-Driven Culture: Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
• Collaborative Team: Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals.
• Regional Exposure: Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.