Retail Bank Segment Value Proposition Strategy

2 weeks ago

Singapore Citi Full time

The role is within the Retail Bank Segment Value Proposition Strategy Team, reporting to the Head of Segment Value Proposition. The role is responsible for the development and management of key programs and strategies to ensure compelling value proposition of the segment proposition across the wealth continuum. In Citi, this would be the Citigold segment that is catered to affluent clients with Asset Under Management (AUM) of S$250M to S$1.5MM, and Citigold Private Client segment catered to the high new worth clients with AUM S$1.5MM and above.

The Retail Segments & Svcs Sr Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

**Responsibilities**:

- Client segment strategy and management for key capabilities to drive client engagement and satisfaction, as well as development of new capabilities and solutions based on market demand
- Partner with cross functional stakeholder groups including country and regional teams across Marketing, Product/ Advisory, Sales, Digital banking, Analytics teams to drive client-centric strategies and capabilities targeting retail clients across the wealth continuum
- Conceptualize and ideate for an optimal client engagement to deliver best in class client engagement experience
- Leverage on data, and client feedback and surveys, to guide and aid decision making
- Managment of communications to clients including event invites, marketing campaigns, privileges programs.
- Develop training materials and organize training sessions for key stakeholders/sales teams on value proposition related programs and campaigns.
- Assembles a holistic picture of where our segment proposition offering is currently, how clients view it, how it compares to competition, and where it needs to go in the future
- Drives action across the organization in order to achieve goals
- Ensures a BAU operational model is in place

**Qualifications**:

- 3-5 years relevant experience in consumer banking preferably in retail banking client segment management
- Capacity to proactively anticipate, identify and resolve problems
- Strategy oriented with ability to multi-task
- Desire to drive projects from ideation or assignment to execution
- Comfortable working in a fast paced environment and managing multi stakeholders across the bank

**Education**:

- Bachelor’s/University degree
- **Job Family Group**:
Product Management and Development
- **Job Family**:
Market Segments and Services
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

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