Senior/ Specialist, B2C Sales, Enterprise Marketing

1 week ago


Singapore Singapore Institute of Management Full time

Plan and oversee the development of the B2C online product portfolio.
- Develop key marketing messages and collaterals for the appropriate marketing channels
- Manage digital marketing and telesales campaigns to achieve revenue target, from planning to execution
- Define campaign strategies for different products, analyse campaign performance and perform ongoing campaign optimisation
- Identify and cultivate strategic working relationships and partnerships with key stakeholders both internally and externally, including online programme providers and online university partners
- Identify new and evolving market trends for the adult learning space

**JOB REQUIREMENTS**
- Knowledge of the continuous education industry, preferably in the online space. Prior experience in programme creation, running recruitment events and projects would be an added advantage
- Proven record in planning and executing digital marketing campaigns
- Ability to work to challenging deadlines in a fast-paced environment
- Prior experience in marketing and advertising with strong copywriting skills is essential.
- Experience in the online or digital space and working in Agile teams is an advantage
- Degree in Marketing, Communications or Business with at least 3 years of relevant work experience



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