Senior Vice President Marketing

Job description**Some careers shine brighter than others**

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a **Senior Vice President Marketing.**

**Principal Responsibilities**

The job holder will play a crucial role in developing and implementing marketing strategies to drive business growth, enhance brand awareness, customer preference of HSBC’s Global Private Bank Propositions, products and services to UHNW and HNW segments for Wealth and Personal Banking (WPB) in South Asia and Southeast Asia. Working closely with regional and global marketing teams for the Global Private Bank you will lead a team of marketing professionals and collaborate with other departments to ensure alignment with overall business and marketing goals. Your responsibilities include:

- Strategy Development: Develop a comprehensive marketing strategy aligned with business objectives, target markets and customer segments which integrates with and contributes to the global brand and marketing strategies. Identity key marketing opportunities and trends within private banking and private client segments, leverage them to gain competitive edge
- Brand Management: Oversee the development and maintenance of a strong and consistent brand for GPB. Ensure brand guidelines are followed in all marketing materials, communications and client touchpoints. Monitor brand perception and implement strategies to enhance brand reputation and awareness
- Performance Marketing: Plan, execute and optimize performance marketing campaign to drive client acquisition, lead generation and conversion. Utilize various digital marketing channels, such as paid search, display advertising, social media and partnership to maximize reach and ROI. Analyse campaign performance metrics, track key performance indicators and make data-driven decision to optimize marketing investments
- Marketing Campaigns: Plan, execute and evaluate marketing campaigns across all channels, e.g. digital advertising, social media, events & sponsorships, BTL targeted communications. Collaborate with internal stakeholders e.g. Data & Analytics (D&A) team and external agencies to create compelling/ relevant content to engage the target audiences
- Client acquisition, engagement and Retention: Working with customer insights and proposition team to develop marketing approaches that attract new clients and expand market share. Work closely with Data and Analytics Team, relationship managers and desk heads to implement initiatives to engage clients to increase customer value, loyalty and retention. This will include both in-person customer events, engagement and communication via digital platforms
- Market Research and Analysis: Work with Customer insight team to identify industry trends, client preferences and competitive landscape. Develop and communicate single minded customer marketing propositions for HNW & UHNW clients. Use data-driven insights to inform marketing strategies and optimize campaign effectiveness. Stay updated on regulatory requirements and compliance standard affective marketing activities
- Digital Marketing & Innovation: Drive digital transformation initiatives and leverage digital marketing channels to reach and engage target clients effectively. Explore innovative marketing approaches with Tech or media partners e.g. Google/ LinkedIn to enhance customer experiences and improve marketing ROI. Be a change maker to influence all stakeholders to create/ adopt solution to track the performance of all activities
- Budget Management: Develop and manage marketing budget effectively, ensuring optimal allocation of resources and tracking of expenditures and monthly reporting on marketing operations. Monitor the effectiveness of marketing investments and adjust strategies accordingly
- Audit and compliance: adhere to all marketing guidelines and ensure the department is audit ready
- Team leadership & Development: Provide a strong leadership to the marketing team, fos