Assistant Manager, Marketing
2 weeks ago
**Overall Job Objectives**:
As one of the three pillars of the National Volunteer & Philanthropy Centre (NVPC), Company of Good engages businesses in Singapore to play a more active role for people and the planet. We strive to build a community of like-minded companies wherein they can learn, network and grow as they embrace their corporate purpose.
NVPC is the steward of the City of Good vision for Singapore, where individuals, organisations, and communities come together to give their best for others.
This is an exciting opportunity for a passionate and driven individual to be part of an organisation that creates and multiplies institutional impact for society and the environment at a national level, as we cultivate a better future where every company in Singapore is purpose-driven.
As a community builder and sector leader, NVPC seeks to build a compelling narrative and business case for companies that they can do well, do right and do good at the same time.
In this role, you will manage business-to-business (B2B) marketing across multiple channels, such as web, social media, editorial and videos. You will be involved in end-to-end campaigns, from planning to content creation and performance optimisation. You will liaise with companies in our network and media vendors to tell impact stories and run purpose-driven campaigns.
Find out more at thecompanyofgood.sg and cityofgood.sg.
**Responsibilities**:
- Develop content marketing strategy across earned, owned and paid channels.
- Engage with corporate profiles and stakeholders for media features.
- Drive SEO and increase organic traffic to our website.
- Manage media planning for integrated marketing campaigns.
- Liaise with media publishers, content creators and agencies for assets and campaign creation.
- Develop video content strategy, supported by other teams and vendors.
- Track website traffic analytics and search performance.
- Produce original thought leadership content.
**Key Deliverables**:
- Establish NVPC as a thought leader and sector expert in the areas of corporate purpose, ESG and sustainability.
- Leverage content to capture our target audience’s hearts and minds, driving the narrative for corporate purpose and raising the awareness and relevance of Company of Good.
- Build a library of corporate profiles as real-world success stories that businesses can do well, do right and do good at the same time.
- Continually test, measure, learn and optimise marketing performance to maximise effectiveness of marketing efforts.
**Requirements**:
- Minimum 3 years of experience related to B2B Marketing, content, corporate communications or business writing
- Proficient in English language
- Proficient in article writing and copyediting for SEO
- Proficient in content creation and strategy
- Able to work with varying levels of stakeholders
- Conscientious with eye for detail
- Passionate about creating positive impact in the world
**Job Category**:Marketing & Advocacy
**Job Type**:Permanent / Contract
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