
Product Marketing Manager, Gaming Activation
5 days ago
Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
**Responsibilities**:
- Based on a strong knowledge of trends in the mobile marketing industry particularly in Gaming and App Services to affect the strategy/direction of product solutions
- Partner with Sales leadership, Business Marketing and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for app ads adoption and growth
- Collaborate with our gaming product and solutions team to build customer-centric solutions for our advertisers across regions
- Develop programs and activations through the lens of clients to drive business outcomes for our clients and be accountable for revenue growth alignment with Sales
- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
**Qualifications**:
- 5+ years experience in advertising and/or marketing with a focus on performance/direct response objectives.
- BA/BS degree or above.
- Gaming and/or App Services industry expertise strong understanding of industry and client objectives.
- Excellent communication, presentation and analytical skills. Strong cross-functional collaboration capabilities and managing key stakeholders
- A commercial mindset with a history of delivering against stretching performance goals.
- Experience in driving activations and revenue programs in-market.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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