Marketing Manager(Gaming)
1 week ago
The **MARKETING MANAGER **provides media, influencer, events, advertising and marketing execution and support in a Video Games publishing and retail industry.
**Marketing**
- Develop digital & traditional marketing strategies and support the execution aligned with the publisher’s strategic direction and guidelines of the different video game titles.
- Deploying successful marketing campaigns from ideation to execution.
- Coordinate with internal team members and vendors to develop, execute and report on marketing activities and communications plans.
- Manage and support KOL campaigns and other ad-hoc influencer campaigns.
- Manage external vendors and agencies - mainly Digital Marketing, Events, Influencers Agencies.
- Write copy for diverse marketing distributions (brochures, posters, website material etc.)
**Engagement**
- Organise and assist in the execution of events & promotional activities, game launches.
- Liaise with strategic and retail partners as well as external vendors.
- Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms
**Requirements and skills**
- Strong passion for video games.
- Have at least 2-3 years in consumer marketing, ideally in online entertainment or social products.
- Strong analytical skills with a meticulous mind.
- Creative and strategic thinker.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent in written and verbal communication skills
- Degree in Marketing or related field.
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