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Product Marketing Manager, Korea

2 weeks ago

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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

TikTok seeks an experienced Product Marketing Manager to lead go-to-market and growth for our advertising solutions in Korea. We are looking for someone who is passionate about identifying problems and building solutions that help our clients grow their businesses.

**Responsibilities**:

- Own product GTM and adoption for all of TikTok's advertising solutions in the market;
- Responsible for defining product positioning, implementing go-to-market and conducting inbound for the market;
- Ensure a market first approach is taken in all go-to-market, identify opportunities to make vertical based recommendations and scale these across the sales team;
- Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption of key products and solutions;
- Act as the voice of the market in product; synthesise market insights and collaborate with product and global/regional teams to identify solutions;
- Represent TikTok's advertising solutions externally, develop relationships with key accounts and participate in industry events;
- Contribute to APAC and Korea product growth strategy, advising leadership team on market opportunities and guide decision-making process.

**Qualifications**:

- 7+ years experience working within media in a marketing/product marketing/product strategy or relevant capacity;
- Previous experience building and leading teams;
- High school diploma/equivalent
- Strong knowledge of media sales and marketing processes;
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change;
- Excellent communication, presentation and analytical skills;
- Commercial mindset with experience building data-driven business cases to drive strategic product and business investments;
Preferred
- Experience in ads monetization business and ecosystem;
- Deep understanding of direct response and brand advertising.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.