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6 days ago
**Job Summary**
- Manage Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability.
- Adhere to and set systems to ensure a professional approach to all business activities, focusing on the Large Format Printing
- Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.
**Key Accountabilities**
- Conduct market Research, and translate key competitor, and core technology trends into sound business decisions.
- Conduct quantitative and qualitative data analysis using statistical tools.
- Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments.
- Define product strategy and conduct regular product training for sales companies.
- Manage product life cycle.
- Develop and adapt pricing strategy based on internal and external trends.
- Formulate appropriate Go-To-Market strategies.
- Work closely with the regional offices on Sell-in/Sell-out/Sell-Through region-wise/channel type to ensure healthy sales and inventory.
**Job / Skills Competencies**:
- Product Management experience.
- Ability to manage multiple initiatives, programs & engagements with regional sales companies simultaneously.
- Ability to manage multiple initiatives, programs & engagements with regional teams simultaneously.
- Passion to innovate with strong written & verbal communication skills.
**Critical Work Experience**:
- At least 3 years of professional experience in the Large Format Printing or Industrial Printing Market.
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