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Apac Communications Manager

2 weeks ago

Singapore The Cooper Companies Full time

C

ooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals. A

t CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization. C

ooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.

I
n the capacity of our APAC Communications Manager, you will be responsible to build, reinforce and safeguard the Cooper Vision Brand reputation with both external and internal audiences. Internally you will be working with Senior Management to develop and oversee internal communications strategies, ensuring internal employer brand building and overall effective dissemination of information within APAC region through internal channels and regional events. Externally you will be responsible for building Master Brand communication strategies and campaigns within global guidelines for industry, key customers, and general public. This will include Master Brand campaign, ESG initiatives, regional industry events, PR strategy and calendar. As a key brand custodian, you will also own the processes ensuring brand guideline and communication compliance, agency management supporting the wider marketing team. K

**nowledge, Skills, and Abilities: D**
- emonstrated influencing and collaboration skills; ability to build effective relations and manage diverse, remote, and cross-functional teams Global/ Regional and local. E
- vidence of track record of self-starting, creatively thinking, bringing new ideas and approaches to the team, and looking for ways to improve on current practices required. D
- emonstrated proficiency in successfully, and simultaneously, managing the execution of multiple cross-functional marcom projects required. E
- xcellent written, oral and presentation skills required-this role produce content. E
- xperience in managing and measuring agencies-creative, digital and PR required. E
- xperience with digital content management systems, such as Drupal, and experience with CRM and marketing automation platforms, such as SFDC & MailChimp, desired. P
- roficiency with office software including Microsoft Office and Outlook required. M
- ultiple Asian language skills an advantage E

**xperience: 8**
- 10 years’ experience in a marketing communication, brand management, content creation required. P
- referably from a fast-paced, highly innovative healthcare/ consumer healthcare business D
- emonstrated accountability and ownership in driving end-to-end project life cycle. C
- ollaborative team player with leadership qualities P
- roject Management skills with the ability to manage multiple projects simultaneously. A
- bility to communicate effectively and efficiently at all levels of the organization, create interdepartmental links based on different projects with a respective level of integrity. E
- xperience of working in a US Multinational or regional environment would be an advantage.

E

**xternal Brand/ Corporate Comms S**
- ets the Cooper Vision Master Brand and Corporate reputation communication strategy in line with global guidance. D
- evelops, socializes, and aligns external marketing communication campaigns to establish and enhance the Cooper Vision Brand and key ESG / Sustainability activities among industry, customers, and the public. L
- eads all PR activities for APAC: from agency appointment, communication strategy, campaign and content development, calendar management, compliance, and measurement. P
- artners effectively with Global, Regional, Local marketing teams to socialize, plan, deploy PR brand activities. C
- ultivates and maintains relationship with media outlets. Manages press inquiries and coordinates interviews. S
- upport regional executive exposure within industry and public forums. L
- eads the development, alignment, and execution of an annual Marcom Calendar C
- ontributes to planning, execution and follow-up of industry event ensuring brand standards are incorporated in design and materials, support the PR amplification plans, and the communication outcomes. M

**aster Brand Standards C**
- reates regionally specific Master Brand Stories in collaboration with Global and Local cross-functional team. Adapt global stories with regional/ Local nuances. E
- nsures all marketing col