Social Media Manager

1 week ago

Singapore BMG HOSPITALITY PTE. LTD. Full time

**Objectives of this role**:

- Increase engagement for existing audiences with high-quality social initiatives
- Acquire new followers by filling gaps in our marketing content output
- Align our brand with new and emerging trends
- Improve ROI through more consistently on-target messaging
- Identify new channels to embed our brand that align our marketing direction
- Glean insights from social data using monitoring tools
- Lead a team of Graphic Designer, Video Editor, Content Writer
- Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
- Develops social media marketing plans and programs for each product and directs promotional support.
- Maintains online relations with customers by organizing and developing specific customer-relations programs.
- Provides short
- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains social media marketing staff by recruiting, selecting, training, and managing employees.
- Develops marketing staff by providing information, educational opportunities, and growth opportunities.

**Responsibilities**:

- Use social media tools to craft and release content to our social channels
- Develop social media campaigns in collaboration with the marketing team
- Become an extension of the company’s brand to connect with existing customers, and acquire new ones
- Analyze the company’s social strategy to make frequent improvement suggestions
- Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant
- Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

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