Digital Content Marketing Manager

3 days ago

Singapore GMP Group Full time

**Responsibilities**:

- Build a compelling content strategy that aligns with product launch schedules and brands’ priority
- Develop calendar of social content, influencer/KOL engagement and lower funnel media to advance the company's digital and social presence based on master marketing plans and brands’ objectives under a defined budget.
- Use the social data and metrics to analyze and use the information to inform future strategy and practices, content direction
- Act as a brand guardian to ensure consistent use of brand identity and messaging across company outputs, ensure the contents complied with regulations and internal requirement
- Working with agencies to ensure on-brand storytelling and seamless execution are achieved, including
- Oversee content creation, production, ensure sufficient content needed for the social media strategy (TikTok, Facebook, Instagram, and emerging platforms)
- Approve, and at times contribute to, copy needed for daily social media/digital content in order to build meaningful connections with consumers.
- Ability to structure/deliver outstanding creative presentations for internal and external engagement
- Build relationships with and act as liaison between the company and external parties
- Create scope of work for the involve team members
- Oversee all end-to-end content creation including internal/external approval, production, format deliveries.

**Job Requirements**
- 2-3+ years of professional experience operating in a similar role, managing content creation, social media, marketing, advertising, digital media, communications and/or creative environment
- Good communication skill. A proactive, teamwork, highly organized, self-motivated work ethic, with a willingness to learn
- Commitment to the highest standards of integrity and compliance

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

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