Assistant Manager, Digital Marketing

1 week ago

Singapore NTUC Health Co-operative Limited Full time

Overview
Assistant Manager, Digital Marketing & Content at NTUC Health Co-operative Limited. We are seeking a talented Digital Marketing & Content Manager to join the Corporate Communications and Branding team. The Digital Marketing & Content Manager will drive organisation-wide digital marketing strategies that enhance NTUC Health's brand presence, engage our target audience, and drive business growth. He/she will also be responsible for developing, implementing, and managing our content strategy to drive engagement, brand awareness, and ultimately, conversions. The ideal candidate will have a passion for storytelling, excellent writing skills, and experience in content creation across various platforms.
Key Responsibilities
Digital Marketing
– Lead digital marketing efforts, including SEO/SEM, social media marketing, email campaigns, and online advertising.
Analyse digital marketing performance and provide insights for optimisation and improvement.
Collaborate with business units to ensure alignment of digital marketing with organisational priorities.
Develop and execute a comprehensive content strategy aligned with organisation objectives and target audience.
Create engaging and relevant content including videos/reels for our social media campaigns, and other communication channels.
Work and guide external agency on content related matters.
Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.
Brand and Channel Management
– Maintain brand voice and consistency across all content touchpoints.
Guide and support business units and internal stakeholders in applying brand guidelines and messaging frameworks.
Manage day-to-day operations of owned digital channels including websites, social media accounts and EDM.
Qualifications
The ideal candidate will have a strong background in digital marketing and content management, and a passion for the community care sector.
The candidate should be resourceful and driven; able to work both independently and as part of a larger team. He/she should also be outcome and detail oriented.
Degree from a recognised university
Proven experience as a Digital Marketing & Content Manager or similar role, with a strong portfolio of published content for both on and offline channels
Proven track record in planning and delivering successful integrated digital marketing campaigns
Excellent writing, editing and production skills, with a strong sense of impactful story telling and keen eye for detail
Familiarity with SEO best practices and content management systems (CMS)
Experience with content marketing tools (e.g. Mailchimp, Meta Business Suite) and analytics platforms (e.g., Google Analytics, SEMrush, Meta Insights)
Experience managing external agencies
Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
Team player with good people management skills
Creative mindset with strong analytical thinking and the ability to translate data into actionable insights
Fast and logical thinker
Seniorities
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Hospitals and Health Care
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