Brand Activation Specialist

6 days ago

Singapore Rekuten Global Full time

Job Description:
Situated in the heart of Singapore's Central Business District, Rakuten Asia Pte. Ltd. is Rakuten's Asia Regional headquarters. Established in August 2012 as part of Rakuten's global expansion strategy, Rakuten Asia comprises various businesses that provide essential value-added services to Rakuten's global ecosystem. Through advertisement product development, product strategy, and data management, among others, Rakuten Asia is strengthening Rakuten Group's core competencies to take the lead in an increasingly digitalized world.

Rakuten Group, Inc. is a global leader in internet services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content, and communications to approximately 1.7 billion members around the world. The Rakuten Group has nearly 32,000 employees and operations in 30 countries and regions. For more information visit

The Brand Partnership Activation Department (BRPD) at Rakuten focuses on creating and nurturing strategic partnerships with brands to enhance growth and success.

This involves Building Strong Relationships, Developing and Executing Innovative Campaigns, Maximizing Value, Driving Customer Engagement and Data-driven insights.

Position Summary:
Responsibilities:

- Develop and execute activation strategies for Rakuten’s Sports & Entertainment partnerships to achieve KPIs
- Collaborate with internal stakeholders/ teams across locations (BU teams, Taiwan Ecosystem team, PR, digital, etc.) and external vendors and partners (eg. Agencies, sports partners) to create integrated campaigns that leverage Rakuten’s assets.
- Manage the planning and execution of events, promotions, and content initiatives that engage fans and promote Rakuten’s brand.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize future activations.
- Build and maintain strong relationships with partners, ensuring alignment on goals and maximizing the value of partnerships.
- Stay up-to-date with industry trends and best practices to continuously innovate and improve activation strategies.
- Manage budgets and resources effectively to deliver high-impact activations within allocated budgets.

Requirements:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2 to 4 years of experience in brand activation, partnership marketing, or a related role, preferably within the Sports & Entertainment industry.
- Able to converse in both English and Mandarin as you will be working closely with various stakeholders based in Taiwan.
- Proven track record of successfully executing partnership activation campaigns that drive engagement and brand growth.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Creative thinker with a passion for developing innovative and engaging fan experiences.
- Ability to work in a fast-paced, dynamic environment and adapt to changes.

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