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Senior Marketing Director

3 weeks ago

Singapore FIRST KONNECTION PTE. LTD. Full time

**Responsibilities for senior marketing director**:

- Overall responsibility for the regional coordination and internal communication of Competitive Intelligence
- Define marketing strategy, roadmap and implementation framework for new programs and business models
- Define objectives, strategies, policies, offers, incentives and partnership opportunities for every endeavour
- Define value proposition, positioning, benefits, key beats, offers, marketing calendar, and operating model to help accelerate market demand and to drive international business
- Craft and own global go-to-market strategies and integrated marketing campaigns that drive awareness, acquisition, engagement and retention of players
- Define KPIs to determine the health of the Origin service and drive recommendations for optimization of the funnel
- Define and optimize the end-to-end consumer journey across the EA network
- Manage and grow a team of digital marketers responsible for planning, executing, optimizing and reporting cross-channel integrated marketing campaigns to drive acquisition and engagement
- Partner with production on feature and enhancement definitions, service and program offerings

**Qualifications for senior director, marketing**
- Experience taking ownership, making decisions and driving results
- Good understanding of the growing digital era and global opportunities
- Experience in online marketing, working with street teams and breaking bands without the support of key over ground mediums
- Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented