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Sem Specialist

2 weeks ago

Singapore Coursemology Pte Ltd Full time

**Search Engine Marketing Specialist responsibilities include**:

- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Manage the Google Tag Manager (GTM) and Google Analytics 4 (GA4) so that we can accurately track the events and conversions
- Work with our SEO manager and coordinate all activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks in order to generate more leads.
- Manage the CRM to ensure to smooth on boarding experience for the customer
- Mange the regular HTML marketing campaigns

**SEM specialist job description**

**Job brief**

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google and Facebook, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

**Responsibilities**
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Requirements and skills
- Proven SEM experience and success managing PPC campaigns across Google, Facebook
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) so that we can accurately track the events and conversions
- Experience with website analytics tools (e.g, Google Analytics, PageSpeed, Google Search Console, AhRef)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Manage the CRM to ensure to smooth on boarding experience for the customer
- Mange the regular HTML marketing campaigns

**Salary**: From $3,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Flexible hours

Supplemental pay types:

- Retention bonus

**Experience**:

- SEO: 3 years (preferred)
- SEM: 3 years (preferred)