Manager (Marketing Communications) - 2-year Contract
4 days ago
**What the role is**
- We are looking for a creative self-starter to join our marketing communications team. The team is part of URA’s Strategic Communications and Outreach Group, which is responsible for raising understanding and appreciation of URA’s work amongst stakeholders and the public, instilling pride and confidence in them for our plans and policies as well as inspiring them to actively participate in initiatives to shape Singapore into a liveable, inclusive and endearing home for all.
**What you will be working on**
- You will manage integrated marketing communications campaigns and work with various parties - line departments, appointed creative agencies, partner agencies and content publishers - to develop a range of creative assets tailored to engage target audiences across different channels. You will support efforts in performance marketing and comms research to analyse audience insights, onsite behaviours, and identify trends and problem points across web, social and mobile initiatives. You will guide the development of compelling messages and narratives as well as audience segmentation, content curation, amplification and optimisation strategies to improve awareness and recall of URA’s publicity campaigns. You will also support line departments in identifying other opportunities to design and implement targeted marketing initiatives.
A key project that you will be involved in is the next URA Draft Master Plan (DMP). You will work closely with our other communications teams, an appointed creative agency and various stakeholders to formulate and manage a comprehensive through-the-line marketing campaign as part of the DMP’s integrated communications and engagement plan.
In addition, you will be involved in managing URA’s social and digital platforms, including website and eDM deployments, and influencers engagement for campaigns.
**What we are looking for**
- Requirements
- Experience in project management, vendor/creative agency management and related procurement matters.
- Experience in managing/designing/revamping corporate websites and knowledge of SEO is advantageous.
- Creative self-starter who is analytical, meticulous and resourceful.
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