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Ecommerce Content Marketing Specialist

2 weeks ago

Singapore Castlery Full time

We're rethinking homes for how people really live, and we're looking for an **Ecommerce Content Marketing Specialist** to join our **eCommerce**team to help shape the future of living - one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

**What you'll be doing**:

- Develop visuals, videos, and copy for e-commerce, marketplaces, and campaigns, blending SEO and US consumer insights to drive conversions.
- Deliver short-form videos for TikTok, IG Reels, and YouTube Shorts that capture our brand's playful energy and boost engagement.
- Create and adapt content for Meta, TikTok, Google, and Amazon Ads, while localizing for different markets without losing brand personality.
- Plan, execute, and evaluate go-to-market launches and seasonal campaigns, ensuring timely, on-brand delivery.
- Track trends, competitors, and seasonal retail moments to inspire content, while streamlining creative processes for efficiency.
- Use performance data to fine-tune creative, learning what drives clicks, conversions, and repeat engagement.

**What you need to succeed**:

- Bachelor's degree in Marketing with 1-3 years' experience in content marketing or communications (in-house preferred; agency background a plus).
- Proven ability to create high-performing content across e-commerce platforms, marketplaces, and social media channels.
- Strong written and verbal communication in English and Mandarin, with awareness of US consumer behavior and home/interior trends.
- Comfortable working in a fast-paced environment, collaborating across teams, and managing multiple campaigns end-to-end.
- Data-driven mindset with experience using insights to refine creative; Adobe Creative Suite or video editing skills a plus.

**Built for Real Life, Designed for What's Next**

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.