Ecommerce Content Marketing Specialist

10 hours ago

Singapore Castlery Full time

We're rethinking homes for how people really live, and we're looking for an Ecommerce Content Marketing Specialist to join our eCommerce team to help shape the future of living - one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

What you'll be doing:

  • Develop visuals, videos, and copy for e-commerce, marketplaces, and campaigns, blending SEO and US consumer insights to drive conversions.
  • Deliver short-form videos for TikTok, IG Reels, and YouTube Shorts that capture our brand's playful energy and boost engagement.
  • Create and adapt content for Meta, TikTok, Google, and Amazon Ads, while localizing for different markets without losing brand personality.
  • Plan, execute, and evaluate go-to-market launches and seasonal campaigns, ensuring timely, on-brand delivery.
  • Track trends, competitors, and seasonal retail moments to inspire content, while streamlining creative processes for efficiency.
  • Use performance data to fine-tune creative, learning what drives clicks, conversions, and repeat engagement.

What you need to succeed:

  • Bachelor's degree in Marketing with 1–3 years' experience in content marketing or communications (in-house preferred; agency background a plus).
  • Proven ability to create high-performing content across e-commerce platforms, marketplaces, and social media channels.
  • Strong written and verbal communication in English and Mandarin, with awareness of US consumer behavior and home/interior trends.
  • Comfortable working in a fast-paced environment, collaborating across teams, and managing multiple campaigns end-to-end.
  • Data-driven mindset with experience using insights to refine creative; Adobe Creative Suite or video editing skills a plus.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

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