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Regional Marketing Manager
2 weeks ago
**Company Overview**:
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, a leading provider of credit market data, analytical tools and risk services; and Fitch Learning, a preeminent training and professional development firm. With dual headquarters in London and New York, Fitch Group is owned by Hearst.
Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide help investors to make important credit judgments with confidence.
As a global credit rating agency, Fitch Ratings gauges the ability of entities and instruments to meet their credit obligations. Investors and financial market participants rely on multiple sources, and the credit rating - indicating how an issue or transaction is likely to perform over time - is one of their key inputs. In this way, we help investors map potential credit risks.
Fitch Solutions, a subsidiary of Fitch Ratings, provides a range of industry-leading products and professional development services to the global financial community. In addition to offering proprietary market-based content, it distributes the ratings, research and financial data of Fitch Ratings through a variety of flexible platforms. With innovation and experience behind every solution it brings to market, our offerings are designed to meet the diverse needs of the fixed-income markets.
**Role and Responsibilities**:
**Key Responsibilities**:
- Working with regional Head of Sales to identify and prioritize country specific campaigns aligned to sales strategies to raise awareness and generate leads (new logo and cross sell). Produce regional marketing plan to include digital and events strategy
- Manage regional marketing budget
- Work with collaboratively with members of the Marketing team including product marketing, digital, campaigns, creative, events
- Report on campaign effectiveness including value of opportunity pipeline generated
**Qualifications**
- Undergraduate degree (Bachelors) required, post graduate qualification in Business/Marketing advantageous
- 5+ years of experience in successful B2B multi-channel marketing, and in designing and running integrated pan-regional and country-specific go-to-market programs with proven results
- Fluency in both Englsh and Mandarin
- Deep knowledge of traditional and digital marketing planning combined with an ability to deliver a broad range of marketing tactics essential
- Knowledge of market/customer/business intelligence necessary, with evidence of how to use this as a key input to regional and country marketing planning essential
- Experience of planning for a global brand and business that needs to tune to local market cultures
- Strong English language skills a must, ability to communicatee in multiple languages advantageous
- Excellent communicator - both verbally and in writing
- Strong presentation skills
- Proven ability to collaborate with others and be a strong individual contributor
- Extremely organized; able to deliver under tight deadlines and on various deliverables at once
