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Assistant Brand Manager
2 weeks ago
ROLE AND DEPARTMENT
About the role
The Assistant Brand Manager (ABM) is responsible to support the Brand Manager in building brand equity for our Luxury fragrance portfolio of brands & growing market share in the markets we operate in. The ABM will achieve this via collaboration with our distributors in the execution of brands marketing strategies and plans, managing the relationship with them, understanding the market and influencing the company to adapt the plans and guidelines to better win in-market.
THE ROLE
**In this role you will be responsible for**:
Have joint business planning with distributors & to align key marketing initiatives, marketing calendar (both launches & re-promotes) & marketing investments.
Validate & align 360 marketing plans
Ensure all marketing executions are on brand & within brands’ DNA.
Liaise with APAC marketing team
Monitor & Analyze post execution/ launch results
Obtain visibility & ensure distributor marketing investment is utilized/ optimize well & is in line with brand direction in building brand equity in market
Consolidation and analysis of monthly sales by brand/category/SKU - vs Previous Year, vs Plan/Business Plan
Determine product assortment for distributor markets, cascade marketing launches, collate forecast
A&P management, tracking, ROI
WHAT YOU’LL BRING
Diploma or Bachelor’s Degree in Business Administration, or similar
Strong MS excel, Word and power points skills
Experience of minimum 5 years or more in marketing & managing Distributors
Knowledge & exposure to the region - SEA, APAC
Be persuasive and have the ability to drive growth conversations
Ability to work in fast-pace environment
Resilient and flexible, adapts to new challenges
Be passionate, enthusiastic and has fun in work achievement
Be able to thrives on challenges and keeps a healthy attitude under pressure
Good communication and interpersonal skills
